Hi! I'm Nikki Jones
I’m Nikki, founder of Assistum. We help visionary leaders and entrepreneurs delegate confidently, reclaim their time, and scale their businesses sustainably while keeping their focus on what truly matters.
How My Journey Led to Executive Virtual Assistance
My path to becoming an Executive Virtual Assistant wasn’t exactly traditional, but it was one full of growth, passion, and discovery!
Plan A? I wanted to be a professional hip-hop dancer. Right out of high school, I packed up and moved to LA with big dreams. For two years, I worked with my agent and auditioned relentlessly, but while I booked smaller gigs, I never landed the “big break.”
What changed? Watching a successful friend land my dream jobs—but still struggle financially—made me realize I wanted more than just a passion for dance. I craved lifestyle freedom. So, I pivoted, moved back home, and worked in everything from retail to bartending to personal training.
When the pandemic hit, I turned to social media, creating content and building a personal brand. With nothing but time, I taught myself how to design websites, build funnels, and monetize my platform. Soon, former training clients and customers reached out for help with their administrative work and social media. I found myself freelancing for a handful of business owners.
Encouraged by a mentor to take the leap, I launched Assistum LLC in 2023. What started as a small freelance gig has evolved into an Executive Virtual Assistance Firm helping established entrepreneurs and visionary leaders scale their businesses with efficiency and ease.
I Love What I Do!
I love seeing clients reclaim their time and transform their day-to-day lives. Delegating doesn’t just make businesses more efficient—it gives leaders the space to be creative, think big, and focus on their zone of genius.
What sets Assistum apart is our personalized approach. We’re not just another assistant service. We work exclusively with high-level executives and entrepreneurs, ensuring a partnership built on trust, communication, and understanding. Plus, our team is 100% U.S.-based, and we’re laser-focused on helping our clients scale without burning out.
Education & Training
While I didn’t take the traditional college path, I’m a self-taught expert in streamlining operations, project management, and productivity tools. My learning has come from hands-on experience, online courses, and years of trial-and-error as I built Assistum from the ground up!
Fun Facts About Me
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I’m a hustler. I’ve worked at least 2 jobs at a time since I was 16 years old.
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I still teach dance in the evenings! I’ve taught at various studios, but have been teaching at one of them since I was 18 years old!
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I’m an organization freak. I love a good to-do list (and checking every box gives me life).
About Assistum
At Assistum, we specialize in Executive Virtual Assistance tailored for high-level executives, CEOs, visionary leaders, and entrepreneurs who are ready to reclaim their time and refocus on what truly matters—scaling their business.
We know that success doesn’t come from doing it all yourself. It comes from having the right support system in place to handle the details, streamline operations, and create space for you to lead with clarity and confidence. That’s where we come in.
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What We Do
Our services go beyond task completion. We’re here to help you:
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Simplify Your Day: From managing your calendar and inbox to ensuring every meeting is prepared for and every follow-up is handled, we take the stress out of your daily routine.
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Streamline Operations: Whether you need help refining your processes, managing your team, or tracking key performance metrics, we work to optimize how your business operates so you can work smarter, not harder.
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Focus on the Big Picture: By delegating the time-consuming tasks to us, you gain the freedom to focus on strategy, growth, and the visionary leadership that drives your business forward.
How We Help
Our approach is personalized and strategic. We can adapt to your existing workflows or help create new systems that enhance efficiency. Our team is entirely U.S.-based, ensuring seamless communication, professionalism, and a deep understanding of the needs of leaders like you.
Through our tailored packages, we take care of everything from task delegation and project management to systems optimization and team oversight. Whether you’re looking for foundational support or comprehensive assistance, we have a solution to meet your needs!
Why Assistum?
At Assistum, we’re not just your assistants—we’re your partners. We’re here to help you identify bottlenecks, implement solutions, and scale your business without sacrificing your time or energy.
You’re a visionary leader with big goals. Let us handle the day-to-day details so you can focus on making them a reality.
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If you're ready to unlock your full potential, click the button below!